Privacy Policy
Last updated: October 2026
1. Data Controller
This privacy policy describes how TRADI-LUX S.A. collects and processes the personal data of users of the website www.tradilux.lu.
The data controller is:
TRADI-LUX S.A.
• Adress: 16 Avenue de la Liberté, L-1930 Luxembourg, Grand Duchy of Luxembourg
• Phone number: +352 24 17 66-1
• Email: info @ tradilux.lu
TRADI-LUX S.A. is a Luxembourg public limited company (société anonyme) specializing in real estate development and custom single-family home construction.
2. Personal Data Collected
TRADI-LUX S.A. may collect personal data that users voluntarily provide when using the forms available on the website, including: Title; First and last name; Phone number; Email address; Content of the message sent.
The data actually collected depends on the fields completed in each form.
Technical browsing data may also be collected via cookies or similar technologies, depending on the user’s consent choices and the configuration of the services used on the site.
3. Purposes and Legal Bases for Processing
Personal data is collected and processed for the following purposes:
3.1. Commercial Information Requests
Data transmitted through requests regarding the “House & Land” programs, “Custom Houses,” as well as “Extension and Renovation” projects are used to:
• Respond to information requests;
• Communicate with individuals interested in TRADI-LUX S.A.’s offers;
• Assess the needs and projects presented;
• Ensure the follow-up of requests and corresponding commercial procedures.
Depending on the nature of the request, the legal basis for processing is either the execution of pre-contractual measures taken at the request of the data subject, or TRADI-LUX S.A.’s legitimate interest in processing and following up on received inquiries.
3.2. Requests to After-Sales and Administrative Services
Personal data transmitted by individual clients in connection with requests sent to the after-sales service or administrative service is used to handle their inquiries, monitor their files, and provide appropriate responses.
Depending on the nature of the request, these processing operations are based on the performance of TRADI-LUX S.A.’s contractual obligations, compliance with its legal obligations, or its legitimate interest in managing and maintaining customer relations.
3.3. Commercial and Professional Proposals
Data submitted by companies offering services, as well as in connection with purchase, sale, or partnership proposals concerning land, is used to review the proposals received and, where appropriate, follow up on exchanges.
Depending on the context, the legal basis rests on requested pre-contractual measures or on TRADI-LUX S.A.’s legitimate interest in reviewing professional proposals and partnership opportunities.
3.4. Unsolicited Applications
Data submitted as part of an unsolicited job application is used to evaluate the application and communicate with the candidate regarding potential job opportunities.
The legal basis for processing is determined based on the context of the application and the steps taken.
3.5. Audience Measurement and Conversion Tracking
The website may use audience measurement and conversion tracking tools, including Google Analytics and, where applicable, Google Ads and Meta Pixel (Facebook and Instagram).
These tools allow analyzing website traffic, understanding page usage, and measuring the performance of advertising campaigns.
Depending on their configuration, these technologies may collect browsing data, online identifiers, or information related to interactions with the website.
TRADI-LUX S.A. does not currently run in-house remarketing campaigns. However, processing operations potentially carried out by these service providers depend on their configuration, terms of use, and user consent choices.
Where consent is required, the relevant trackers are only used after obtaining such consent. The user may modify their choices at any time through the cookie settings provided on the website.
4. Retention Periods
TRADI-LUX S.A. retains personal data for a duration proportionate to the purpose of processing, subject to applicable legal requirements.
The applicable retention periods are as follows:
• Commercial information requests regarding “House & Land”, “Custom House”, and “Extension and Renovation” programs: 3 years;
• Requests submitted by individual clients to after-sales or administrative services: 2 years;
• Service proposals from companies: 2 years;
• Purchase, sale, or partnership proposals regarding land: 2 years;
• Unsolicited job applications from individuals: 2 years.
These periods run from the date of last contact with the data subject, unless specific rules apply to the processing in question.
When data must be retained beyond these periods due to a legal obligation or for the establishment, exercise, or defense of legal claims, it may be stored in a separate archive for the required duration.
Data collected by audience measurement and advertising tools is retained according to the parameters of these services and applicable consent choices.
5. Recipients of Data
Personal data is accessible only to authorized personnel of TRADI-LUX S.A., particularly within the commercial and administrative departments, within the limits of their responsibilities and where access is necessary to process the request.
Data submitted via forms is recorded in WordPress and subsequently sent by email to the relevant departments.
Certain data may also be processed by technical service providers involved in hosting, website maintenance, email services, or the provision of audience measurement and conversion tracking tools, when these services are actively used.
Specifically, Google and Meta may be involved through measurement or tracking services integrated into the website. The data to which these providers have access depends on the active services and their configuration.
Personal data is not sold by TRADI-LUX S.A.
6. Hosting and Data Transfers
The website is hosted by Gandi SAS, 63-65 boulevard Masséna, 75013 Paris, France.
The use of certain third-party services may involve data processing or transfers outside the European Economic Area (EEA), depending on the active services and applicable terms.
Where applicable, such transfers must be governed in compliance with applicable personal data protection regulations.
7. Data Security
TRADI-LUX S.A. implements technical and organizational measures designed to protect personal data against unauthorized access, loss, alteration, or disclosure.
Access to data is restricted to authorized individuals who require it to perform their duties.
Despite these measures, no electronic transmission or storage system can guarantee absolute security.
8. Cookies and Similar Technologies
The website may use cookies and similar technologies necessary for its operation as well as, subject to applicable rules and user choices, audience measurement and advertising tracking technologies.
A consent management mechanism allows the user to review the relevant cookie categories and express their preferences.
Non-essential cookies and trackers subject to consent must only be activated after obtaining the required consent.
The user may modify or withdraw their consent at any time from the cookie settings on the site.
For more information, users are invited to consult the Cookie Policy accessible on the site.
9. Rights of Data Subjects
In accordance with the General Data Protection Regulation (GDPR) and applicable legislation, any data subject may, under the conditions set out by the regulations:
• Request access to their personal data;
• Request the rectification of inaccurate or incomplete data;
• Request the erasure of their data;
• Request the restriction of processing;
• Object to certain processing activities based on legitimate interest;
• Request data portability where applicable;
• Withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out prior to withdrawal.
To exercise these rights, the data subject may contact TRADI-LUX S.A. using the contact details provided in Section 1.
A reasonable identity verification may be requested where necessary to protect personal data.
Data subjects also have the right to lodge a complaint with the National Commission for Data Protection (Commission nationale pour la protection des données – CNPD) in Luxembourg: https://cnpd.public.lu/.
10. Links to Third-Party Websites
The website may contain links to websites operated by third parties. TRADI-LUX S.A. is not responsible for the privacy practices implemented by these websites.
Users are advised to consult the privacy policies of any third-party websites they visit.
11. Amendments to the Privacy Policy
TRADI-LUX S.A. may update this policy to reflect legal, regulatory, or technical developments, or changes in processing activities.
The applicable version is the one published on the site on the date of consultation. Any material changes will be brought to the attention of users by appropriate means where required.